Every business today has to constantly consider how to leverage technology to help them run more efficiently, reach their targeted market grow, and enhance what makes them unique.
Technology typically acts as a facilitator of competitive advantage -- for example of an innovative business model that is a source of advantage -- rather than an advantage in itself. Sometimes companies feel that adopting the latest technology is “table stakes” to allow them to at least keep pace with what competitors are doing.
What is it that enables some entrepreneurial companies to use technology for competitive advantage, while others struggle to establish a distinctive technology direction? Some of our expert partners weighed in on this question. Here are the factors they see playing the biggest role: