Bill Carroll, New England

Bill is an accomplished CEO with a history of leading large and mid-sized companies through complex challenges, maintaining profitability and liquidity while expanding into new growth markets.

For over 15 years, Bill held a number of progressively more senior positions with Lasermax Roll Systems and its predecessors, a global leader in automating high-speed digital printing systems. As president and then CEO, for 8 years he led the company through challenging transitions: new ownership, merger with a competitor and the impact of the great recession. His leadership resulted in maintaining profitability and re-energizing the company’s mission via new products and markets, with no borrowing. The company achieved profitability despite adverse economic conditions, including a 30% revenue decline, which it countered with targeted cost-reduction actions that did not harm customer relationships. The company withstood its parent company bankruptcy, securing new ownership and refreshing its brand.

In earlier executive roles with Lasermax, Bill had wide ranging responsibilities that included developing new products, managing international operations, integrating sales forces and building Quality processes. In the first phase of his career Bill was an executive in the computer industry.

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