The Importance of Firing Customers
Not all customers are going to be ideal. You might notice that some of your customers require a great deal of time, effort and resources but are not profitable for your company. As a growth company it is important to know when you should fire a customer.
The Importance of Calculating Customer Acquisition and Lifetime Value
Many companies cannot identify their most profitable clients or calculate the lifetime value of a customer. These companies often stall in No Man's Land because of wasted time and resources spent on customers that produce an inadequate return. Some products/campaigns lead you to an audience of "one." Some lead you to a much larger market.
Newport Board Group will help you:
- Identify opportunities to scale your business while preventing a stall.
- Step outside the day-to-day and strategically see where your could be better focusing your efforts.